America F*cks up Hummus

The New York Times:

In 2000, Holy Land introduced hummus flecked with jalapeño. More recently, the company, which makes about 100,000 plastic tubs of hummus each month for the Midwest market, rolled out guacamole-flavored hummus. By August, its blend of hummus and peanut butter will hit the shelves. “That one is for my daughter, Noor,” Mr. Wadi said. “She didn’t think she liked hummus. Then we stirred in peanut butter.”

Other companies are also taking liberties with hummus. In Somersworth, N.H., the Crazy Camel company makes six varieties of dessert hummus, including a blend of chickpeas and cocoa it calls chocolate mousse hummus. In North Carolina, Good Health Natural Foods of Greensboro makes Humbles baked hummus chips in four flavors, including one with feta.

Meanwhile countries in the Middle East are competing to produce the world’s largest plate of the original stuff. A rare combination of quantity and quality.