The Advantages Of Opening Shopping Centers In Beirut

Joshua Schulman, the chairman of Jimmy Choo sums it up:

[Beirut] is quite different than other regional shopping destinations. [..] In Dubai and the Gulf, most luxury shopping is inside large shopping malls, but in Beirut, you have a truly Mediterranean atmosphere and an energetic city center environment that provides a perfect backdrop for luxury. While there is a strong local market, there is also the added element of tourists from the Gulf making this a very dynamic market.

In a nutshell: Beirut advantage = Good Weather (translation: Low costs on climate control) + Strong local market (translation: Rich people everywhere)

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