Beirut Spring

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since 2005

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Remember that politics move quickly, and people and their opinions evolve.

Taking Advertising Too Seriously

September 28, 2010 · Mustapha Hamoui

See this Exotica ad ?

tree hugging exotica add

One blogger was inspired to write 450 words about the possible hidden meanings behind it (global warming and the like).

As someone who once worked in an advertising agency, here’s how this probably went:

1- Designer finds cool photo in a stock photo website (example)
2- Designer and copywriter discuss how they can use this photo for campaign
3- Client is pleased by the “controversial” message on the beautiful photo
4- Bloggers like Tarek and I take the bait and unwittingly promote the brand.