New TV Campaign To Promote Lebanon

Nice find by Danielle. Read the comments, they’re even more valuable than the ads themselves..

Update: More criticism here..

To me this campaign is not bad because of sexism or bad acting and execution (though all these things are true). I think the ads are bad simply because they preache to the converted. Only those who already like lebanon will like the ads.

The same can be said of the demographic: The ads appeal to young adults who already like Lebanon, instead of trying to lure in older people who spend more in the country (and hence justify the ministry of tourism’s expenses)