“Social Media Experts”

Words of wisdom:

If you have a social media expert on your payroll, you’re wasting your money […] Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.

True, but I think the author is a bit harsh. If a company heard good things about twitter, but all its employees are clueless about it, they might need to hire a “social media expert” for a small teaching session. Compared to those who are clueless about twitter, any user with decent twitter following can be considered an “expert”. So I’m suggesting we call the person instead a “social media coach”.